You might have already heard that popular note-taking service Evernote has 5 million members, but did you know that it has 160,000 paying users helping it generate around $800,000 per month? Or that there are 14 published books in Japan dedicated to Evernote?
Phil Libin, the company's CEO, shared a mountain of stats on its growth and revenue with the audience at the LeWeb conference in Paris. Among some of the most interesting data points:
The company's two biggest user bases are in the U.S. (57%) and Japan (20%). Before the end of next year, the U.S. should be in the minority of Evernote's overall pie.
Evernote has 160,000 premium users paying $5 per month. That means, per month, the company earns $800,000 and per year, nearly $10 million. The company didn't disclose its full revenues, which includes a series of confidential, revenue-generating partnerships.
The longer you stay, the more likely you are to become a premium user. While less than 1% of active users sign up for premium content in the first month, approximately 20% of active users (7.5% of total users) are paying users by month 29.
There are 14 books in Japan dedicated to Evernote. On his last trip to Japan, Libin even found an Evernote section.