This document provides a summary of a research study on the tablet market conducted in 2011. Some key findings from the study include:
- Nearly 3 in 10 consumers were very familiar with tablets, while two-thirds were at least somewhat familiar. Smartphone owners showed much higher familiarity.
- Four in 10 consumers expressed very or extreme interest in purchasing a tablet.
- When considering tablets, consumers preferred the iPad and Android combinations for OS and app stores over others.
- Likely tablet purchasers tended to already own smartphones. Those aged 45+ were less likely to purchase a tablet.
- $350 was seen as the "sweet spot" price point where consumers would definitely purchase a tablet. $525