A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
More AdExchanger:
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
More AdExchanger:
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
To build a first-party data strategy, the NY Post contracted Permutive and Prohaska Consulting for advice on monetizing its audience data and growing its addressable audience. The collaboration prompted Permutive and Prohaska to expand their combined services to all publishers.
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
Why does MFA continue to thrive? MFA monetization benefits everyone in the ad tech ecosystem that collects a revenue share. That includes both SSPs and DSPs.
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.