I’ve joined Hiip when they have chaos in product development. They’ve created a product without data-driven measurement; being worse they misunderstood their users. Being a product manager, I’ve contributed to Hiip and the team in improving product health together by:

1. Creating and training the product design & development process.
2. Conducting user research and user testing.
3. Organizing and writing description as well as use cases, epics, user stories of features.
4. Creating design of 2 new core features and upgrading UX for 2 existing core features.

Table of content

Product Overview

(What is Hiip? Who are brands and influencers? How we connect them each other?)

Hiip is a social media marketing platform which aims to connect brands and influencers, help them work together through social campaigns. We call it Influencer Marketing. Apart from Vietnam, we also served 2 other markets, Thailand and Indonesia at the same time. In Vietnam, we've explored on vary social networks; while in Indonesia, people tend to use only one popular social network Instagram, and Thailand with Tiktok.

Who are brands and influencers?

Brands are companies use advertising to make target customers aware of product availability, increase sales through the outlets, etc. An influencer (or a social media influencer) is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.

Our mission

We help brands deliver messages through campaigns to their target audiences, who are followers of influencers, whose career or interests are matched with the product of brands. For example, the beauty product will match with the influencer who frequently stream or post topics which content is relating to beauty aspects on Facebook.