Pda charleston 2010: Patron-Driven Acquisition of Monographs

Pda charleston 2010: Patron-Driven Acquisition of Monographs

• 1. Patron-Driven Acquisition of Monographs: Results and ImplicationsCharleston ConferenceNovember 4, 2010Becky Clark – Johns Hopkins University PressMichael Levine-Clark – University of DenverMatt Nauman – YBP Library ServicesDavid Swords – EBL - Ebook Library
• 2. Rent Don’t Buy: A Story of Boats, Books, and BarsDavid Swords, EBLThe Charleston ConferenceNovember 2010
• 3. We Don’t Rent Pigs
• 4. We Don’t rent PigsLibrariesStudents and FacultyPublishers
• 5. University of Denver – EBL DataMay-October, 201042,000-48,000 titles available66 titles purchased1,423 STLs (short-term loans)113 titles with 3 STLs (339 loans)137 titles with 2 STLs (274 loans)810 titles with 1 STL (810 loans)3,267 browses (under 5 min = free)2,125 titles
• 6. University of Denver – EBL Costs Actual List66 titles purchased $5,076 $5,076994 titles with STL* $13,475 $76,438**2,125 titles with browse $0 $163,413**Total (3,185 titles) $18,551 $244,927Savings $226,376*Doesn’t include purchased titles with STL**Average of $76.90/title based on 66 titles purchased (average across EBL closer to $100)
• 7. Redefining the CollectionBroader pool of titles for potential purchaseThe collection is not just what you own or leaseMore books per user Purchase based on needCollection management = risk managementMaintain largest pool possibleRemoving/adding titlesMultiple rules
• 8. ChallengesBudgetingUnknownsHow many sales?How many leases?Uneven year-to-year?Long-term stewardshipCore collection (of unpurchased material) maintained longer? Differently?Uneven collections?
• 9. Rethinking ILLILL/Acquisitions blurBorrow or buySTL for ebooksPurchase some ILL requestsSTL replaces ILLLogical for librariesIncome for publishers
• 10. Alternate Pricing/Alternate StrategiesPDA difficult for:Community colleges, others with high FTE, small budgetsIntense users of narrowly-focused collectionsDifferential pricing?
• 11. Uh-oh!: UPs on PDABecky Brasington ClarkJohns Hopkins UniversityNovember 4, 2010
• 12. Survey of University PressesTo gauge perceptions of impact of patron-driven acquisitionOnline survey to member presses of AAUPAAUP: 130 members, of which about 100 are affiliated with U.S. research institutions Requested one response per institutionGathered 42 responses
• 13. Five Areas of ConcernPDA and Host Institution's LibraryPerceived Impact of PDAScholarly Monograph Publication StrategyPerceived Impact on Scholarly Monograph's Use In Tenure And PromotionEbook Publication Strategy
• 14. Great degree of familiarity93% of respondents already familiar with PDA64% from conferences/seminars47% from colleagues39% from e-book vendors14% from wholesalers
• 15. How often have you spoken to your host institution’s library about PDA?50%: Never50%: Occasionally0%: Frequently
• 16. Is your library participating in PDA?46%: Don’t know33%: Yes21%: No
• 17. Potential Impact of PDA on Sales54%: Negative19.5%: Positive19.5%: No idea7%: No impact
• 18. What Percentage of Your Sales Come from Scholarly Monographs?Scholarly monographs generate more than 40% of revenue for 60% of respondents
• 19. How would PDA impact your output of scholarly monographs?56%: We would publish the same number31%: We would publish fewer13%: No opinion/no idea
• 20. How would PDA impact your ability to forecast sales?68%: It will be more difficult to forecast12%: No impact10%: It will be easier to forecast10%: No opinion/no idea
• 21. Percentage of monographs that are associated with tenure/promotionFor 39% of respondents, more than 40% of monographs they publish are associated with tenure/promotion
• 22. PDA’s impact on the role of monograph in tenure and promotionDo you think the widespread adoption of patron-driven acquisition could have a negative impact on the role of the scholarly monograph in supporting tenure or promotion?58%: Yes24%: No18%: No idea/no opinion
• 23. E-book strategyHow does your press publish its e-books in relation to its print books?62.5%: Simultaneously19%: 60-180 days after print15.5%: 30-60 days after print3%: Prior to print
• 24. E-book strategyIf you don’t publish simultaneously, what is your rationale?63%: Strategic decision to embargo56%: Would like to publish simultaneously but haven’t perfected workflow
• 25. E-book strategyHas your press opted into patron-driven acquisition options offered by various e-book vendors?57%: No43%: Yes
• 26. E-book strategyIf no, why not?77%: Taking wait-and-see attitude18%: Intend to, but haven’t yet5%: Don’t intend to
• 27. The Impact of PDA on Traditional Book VendorsThree Challenges for a Successful Patron Driven Acquisitions ProgramDevelop a new value and service propositionProvide the infrastructure for PDAReplace lost revenue
• 28. YBP’s Experience with Patron Driven AcquisitionsSuccessful print experiments with several customersWorking with aggregator partners to facilitate their ebook PDA offersWorking with aggregators to develop an integrated E & P offerExperiments and development have demonstrated how this new approach will workNow we turn to the serious business of meeting the PDA challenges
• 29. Developing a New Value & Service PropositionPDA is a different businessCurrently we deliver new titles upon publicationWith PDA we will present a large universe of content that is discoverable and attainable by patrons – in different waysVendor provides the service background that makes this new model possibleCreation and maintenance of the database – the “consideration pool”Business rules to support PDADeveloping tools that will make it easier for customers to manage PDACurrently we are adapting existing systemsThe Approval Plan and profiling methodology provide a basis for PDABut as the system develops we will bring out PDA-specific tools
• 30. Providing the Infrastructure for Patron Driven AcquisitionsDevelopment of the integrated E & P “Consideration Pool” of contentMoving from delivery of books to content discovery and support for new workflowsSupport for new business functions including:Browse and Short Term LoanPOD optionsNo dead ends – a direct to consumer optionBut we still require speed of delivery for print purchasesWe are developing a base product – these are the early stages of PDAThere are many different ideas about PDAE-books are not a fully developed product yetWe have to remain flexible while offering a sophisticated solutionThis is a continuing project – probably a transition to new business models
• 31. Replacing Lost – or Deferred - RevenueWe are all seeing the decline in print book salesIt is doubtful that current margins can be maintained as print declinesElectronic content carries lower marginsIn a best-case scenario the sale of content will be deferred in this modelSales of E & P will take longerEarly experiments show use through browse & short term loan but lower salesIt is time to consider a new business model to go with Patron Driven AcquisitionsAnnual subscriptions fees for development and maintenance of the databasePerhaps transaction feesIn this scenario the vendor is paid for its actual value to customersSomething to think about as development continues