4. Resources and Services From Idealware
Online seminars
The Field Guide and courses
to Software for Commissioned
Nonprofits articles and reports
Close to 200 existing
Consulting to In-person training
free articles and reports
networks
Idealware is a 501(c)3 nonprofit!
10. …use methods together to optimize impact!
March
eNews Consider how your
communications
New star will look to your
direct
mail hits constituents as a
New star package…
email
appeal
New star New star
appeal phone
follow-up calls
11. It’s Important to Use Multiple Channels
The strength of your
communications will be
elevated when you use
multiple channels to
work together towards
your goals.
12. It’s Critical to Define Your Goals
You can’t effectively define a mix without specific goals for
specific marketing campaigns
19. Coordinating Communications
Don’t just send the same message through every medium.
Think through Tailor the
Define the goal the audience for message
each venue
What are you trying Why are they there? What will best
to accomplish? What will resonate? achieve your goals?
26. Within Your Mix Channels Have Different Jobs
Jobs
• Content Generation
• Promoting Resources
• Publicizing the Resources of Others
• Getting Community Input
Each channel may have multiple jobs.
27. Consider How Your Channels Work Together
Directionality:
Which way do the communication
channels feed?
Core vs. Peripheral:
Is the channel central to the
initiative or a peripheral element?
33. The United Way of Western Connecticut
www.take5togive5.org
Fundraising campaign by
The United Way of
Western Connecticut
Aim: to raise
supplementary funds for
partner organizations
during financial crisis
39. Think Outside the Bottle
www.thinkoutsidethebottle.org
Advocacy campaign by Corporate
Accountability International
Aim: to encourage people to stop using bottled
water in favor of reusable bottles
46. Upcoming Idealware Seminars
1/5: Tactical Technology Planning
1/12: Social Media for Executive Directors
1/19: How To Know What People Think About You
1/26: Choosing a Low Cost Donor Management System
More at www.idealware.org/online-training
47. Have More Questions?
Ask Idealware…
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