About
My name is Mike Schneider, also known as SchneiderMike. Ask me about that some time…
Articles by Mike
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The Top 5 Qualities of a Product Marketer
The Top 5 Qualities of a Product Marketer
By Mike Schneider
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GasBuddy is in Boston. Walt, Dave, Josh and I are in. Are you?
GasBuddy is in Boston. Walt, Dave, Josh and I are in. Are you?
By Mike Schneider
Activity
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Thank you to Taste Radio sponsors, Immuse (Kyowa) and Ingredion Incorporated for helping make this week's episode possible. The episode features…
Thank you to Taste Radio sponsors, Immuse (Kyowa) and Ingredion Incorporated for helping make this week's episode possible. The episode features…
Liked by Mike Schneider
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Thank you Dave Knox for taking time with Noah Simon-Waddell and I to share the founding story of the The Coconut Cult and the progress we have made…
Thank you Dave Knox for taking time with Noah Simon-Waddell and I to share the founding story of the The Coconut Cult and the progress we have made…
Liked by Mike Schneider
Experience
Education
Publications
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Location-based Marketing For Dummies
Wiley
Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services…
Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business.
Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program.Other authorsSee publication -
Loyalty in 4D
Harvard Business Review
Languages
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Chinese
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