Social Media Curation

The Third

create
connect C urate

Social Media Curation Startups

#SocialMediaCuration
Monday, November 28, 2011

Qianxing Lu and Brian Moritz
(@qlu_online and @bpmoritz)

Social Media Theory and Practice
Dr. William Ward (@Dr4ward)


Social Media Startups 1.0


Start-ups


What is a startup?
Idea, Team, Finance,
Product, Marketing

• Companies with a limited history.
• A great number of dot-com companies
were founded.


“It helped that we were already in Bootup Labs, a startup
incubator in Vancouver, when we had this idea. Basically we
already had the infrastructure in place needed to start a
company (legal counsel, accounting, etc.), so we mostly
focused on building a great product.”

Mircea Pasoi, co-founder, Summify
@mirceapasoi


Media startups
New technologies create
new opportunities & low
barrier to entry


Important resources
http://trendwatching.com/

http://www.entrepreneur.com/

http://www.techcrunch.com/

http://www.alexa.com/


Social Media
Start-ups

New generation of
social media start-ups

• Content/story telling focused.

• Built on existing social connections.


Facebook Connect

• 1 million developers and entrepreneurs from
more than 180 countries.
• 550,000 active applications.
• 250,000 websites.
• 100 million users engage with Facebook on
external websites every month.


From Creation & Connection
to Curation

A future trend toward
customization and curation

I.E: Pearltrees


“There's a big need for products to ﬁlter out the noise
because sharing of content is increasing exponentially. I think
more and more people are starting to realize the cost of
keeping up with content in realtime is just too high, and it's
far better to be productive, do your work.”

@mirceapasoi


The Two C’s

Connect

Create


The problem?


“Now we’re totally overloaded by this because
everyone can publish. The next step is curation, is
being able to put a layer on top of this to make
sense of it.”

-Burt Herman, Storify
(@BurtHerman)


Curation ... The Third C


Case studies


Sean Branagan at
#NewhouseSM6

@Storify

“We are building off of what's out there and what’s
interesting ... there’s a wealth of material people are posting
on Flickr and updates on Facebook that we want people to
connect with.”

-Burt Herman
@BurtHerman

Start an online newspaper,
using Twitter, Facebook, Google+ feeds

The Daily Miss a Day, Miss a Lot

@smallrivers


“For most people, a real-time stream of endless tweets was
(and still is) difﬁcult to digest. This is where we saw an
opportunity - provide an easy tool to consume what was being
shared on Twitter.

- Iskander Pols, COO
@ipols


Your Social Magazine

Social feeds displayed in
magazine-style layout for iPad


“I looked at magazines, and I
looked at an article in Time
Magazine and it looked so
beautiful, and then you look
at that same article on the
website and it’s just a
shadow of itself.
And I thought, ‘Why is it
that?”

-Mike McCue
(@MMccue)


Pulse.me
Pulse takes your favorite websites
and transforms them into a
colorful and interactive mosaic.

@PulsePad

Pulse.me
Analysis
Mobile-based reading, news gallery,
revival of magazine

http://www.pulse.me/about/#/about-us


See stories from Twitter,
Facebook and Google Reader
aggregated and de-duplicated in
one beautiful place.

@Summify

“It all started because we had this problem ourselves. We
really enjoy reading articles, but there’s just too much content
out there and it’s really hard to ﬁgure out what’s relevant. ...
All this happened at a restaurant during dinner, and the next
day we started working on the product.”

@mirceapasoi


THANK YOU!

Qianxing Lu and Brian Moritz
(@qlu_online and @bpmoritz)


Social Media Curation

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