Ken Molay, president of Webinar Success, presents tips to help you plan and execute effective marketing webinars. You set a tone for interaction with your prospects from initial promotion and marketing of an event through registration and pre-event communications. Your presentation content and the way you deliver it determine whether your audience will advance along the sales cycle or drop out of your opportunity list.

Learn how to prepare, produce, and deliver marketing webinars that build enthusiasm among your target prospects.  Find out what mistakes companies often make in their marketing webinars and discover easy ways to avoid them. Enjoy greater responsiveness and participation by your prospects, leading to easier sales communications and higher conversion percentages.

Join and learn:

1.	How to create promotional materials that attract your target audience
2.	Understanding tradeoffs between lead scoring and lead attrition
3.    Tips for getting registrants to attend your session
4.	Best practices for structuring persuasive presentation content
5.	Ways to structure an effective call to action

This seminar is appropriate for producers and presenters of business marketing webinars. It is valuable for those currently using webinars in their business and for those just getting started with webinars as a new marketing channel. A live question and answer session will let you guide the session to concentrate on topics of the most interest and benefit to you.