Description
If you live a busy, high performance lifestyle, you need to make sure nothing stands in your way. To highlight the importance of maintaining your eyesight when realising your dreams, independent creative agency Five by Five has partnered with CooperVision - world-leading manufacturer of contact lenses - for a new EMEA-wide brand campaign.
Spearheaded by an epic advert starring six-time French aerobatics champion Mélanie Astles - representing a career in which having clear vision is crucial - the campaign shines a spotlight on CooperVision’s premium MyDay® daily disposable lenses and proves that when performance matters, you need a contact lens to match. The hero video follows the record-breaking pilot as she prepares to take flight over France. Footage of Mélanie inspecting her plane is also intercut with other activities she completes during the day, including training, giving presentations, and hanging out with friends. We then watch as she takes to the skies, her plane soaring over the French landscape as she executes all manner of daring stunts.
This professional campaign titled 'Mélanie Astles' was published in United Kingdom in November, 2020. It was created for the brand: CooperVision, by ad agency: Five by Five. This Film medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted over 4 years ago.
Credits
Advertising Agency: Five by Five, London, UK
Creative Directors: Andy Mancuso, Ravi Beeharry
Senior PR Manager: Fiona Healey
Senior Producer: Ellie Crew
Producer: Kayleigh Mackay
Senior Copywriter: Neil Glasspool
Copywriter: Rebecca Worley
Art Director: Mark Livni
Client Director: Tom Chapman
Lead Design: Stuart Deverill
Design: Nicki Parker
Director of Photography: Christophe Persoz
Production Company: Pixel Commando
Post Production
Editor: Tom Weir
Post Production Company: Absolute Post
Sound Company: Pick Up Goliath
