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This Digital Analytics Summit is for key digital analytics and marketing stakeholders at consumer packaged goods (CPG), fast-moving consumer goods (FMCG), and multi-brand organizations.
Amidst the ever changing marketing landscape, it is crucial to have a durable strategy and response. During this Summit we will focus on MarTech durability, Google Analytics 4 and how it affects your organization, how data governance and consumer privacy laws will impact CPG digital marketing and more.
This summit will bring together the brightest minds from the top CPG and FMCG organizations in the world. Together we’ll network, share best practices, and learn how to approach the marketing landscape with a durable approach and mindset.
As a leader in the CPG and multi-brand space (with partnerships at Nestlé, General Mills, AbbVie, Eli Lilly, P&G, L’Oréal, Estée Lauder, and GSK), our team understands that there is much education required to push advertisers to the multi-moment stage of the analytics maturity framework in a lasting way, given the seachange we’re witnessing in the industry. We also realize there is a desire for this type of event (a result of many one-on-one discussions with Google team members and external partners).
Listen to and bounce your specific ideas off of data privacy specialists who have been there.
| Time (EST) | Session | Presenters |
|---|---|---|
| 12:00 p.m. | Welcome and Summit Kickoff | Chase Howell, Head of Marketing, InfoTrust |
| 12:05 p.m. | Google Keynote: State of CPG Digital | Joanna Goldblatt, Head of Data & Tech Sales: Consumer Goods, Government & Entertainment, Google Michael Loban, Chief Growth Officer, InfoTrust |
| 12:45 p.m. | Break | |
| 12:55 p.m. | How Current and Future Consumer Privacy Requirements are Shaking Up CPG Digital Marketing | Lucas Long, Privacy Specialist, Tag Inspector Shaafi Khokhar, Global Director, Media Technology and Engagement, GSK |
| 1:25 p.m. | Break | |
| 1:30 p.m. | What CPG Organizations Need to Know About Google Analytics 4 | Jimmy Love, CPG Team Lead, InfoTrust Jake Allspaw, Senior Analytics Consultant, InfoTrust |
| 2:00 p.m. | Break | |
| 2:05 p.m | CPG Analytics and Privacy Trends from the Perspective of an Industry Insider | Michael Loban, Chief Growth Officer, InfoTrust Kesone Phimmasone Former Estee Lauder and Sephora Executive |
| 2:35 p.m | Break | |
| 2:40 p.m | Why and How CPG Orgs Should be Utilizing Server-Side GTM in 2022 | Ben Fisher, Product Manager, Google Tyler Blatt, Lead Analytics Engineer, InfoTrust |
| 3:10 p.m | Break | |
| 3:15 p.m | Closing Remarks & Key Learnings | Michael Loban, Chief Growth Officer, InfoTrust |
| 3:30 p.m | Peloton Giveaway and Thanks | Chase Howell, Head of Marketing, InfoTrust |
You read that right! By registering, you will automatically be entered into a drawing to win an original Peloton Bike purchased by InfoTrust (valued at $1,495; giveaway does not include membership fee or accessories).
To qualify to win, you must:
Given the circumstances across the world, we understand that attention and focus is very challenging for people both personally and professionally. We want to provide multiple breaks and a fun event to encourage participation. In addition, everyone who attends the entire 4 hours virtually will receive a free copy of InfoTrust’s book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform and will be entered to win a Peloton! (Must be present for drawing at the end.)
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