Freemium and the Enterprise - Proceed with Caution Slides from Freemium Summit 2010
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"Freemium and the Enterprise - Proceed with Caution" presentation slides from the Freemium Summit in San Francisco, CA on March 26, 2010.
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Freemium and the Enterprise - Proceed with Caution Slides from Freemium Summit 2010
- 1. Freemium & The Enterprise - Proceed with Caution
- 2. We help web companies make print money
- 4. Have you read this? If not, get your copy today!
- 5. Freemium is a Marketing Tactic not a Business Model
- 6. Marketing should align with your market, right?
- 7. How does your market feel about free?
- 8. Consumer-oriented Customer Acquisition Techniques
- 9. Businesses are DIFFERENT than consumers... ...and that is a good thing!
- 10. Businesses have more MONEY than TIME
- 11. Mo’ Money, Mo’ Problems Problems Money
- 12. The best idea: Solve a real business problem & charge money for it
- 13. 3%
- 14. Back of the Napkin Math - Is Freemium even possible in our market? Addressable Market x Reach % x Sign-up % x 3% = Potential Paying Customers from Freemium
- 15. Back of the Napkin Math - Is Freemium even possible in our market? Addressable Market x Reach % x Sign-up % x 3% = Potential Paying Customers from Freemium Health Clubs in the US x 30,000 30% (reach) x 9,000 50% (sign-up) x 4,500 3% (conversion to paid)
- 16. Back of the Napkin Math - Is Freemium even possible in our market? Addressable Market x Reach % x Sign-up % x 3% = Potential Paying Customers from Freemium Health Clubs in the US x 30,000 30% (reach) x 9,000 50% (sign-up) x 4,500 3% (conversion to paid) 135
- 17. Back of the Napkin Math - Is Freemium even possible in our market? Addressable Market x Reach % x Sign-up % x 3% = Potential Paying Customers from Freemium Health Clubs in the US x 30,000 30% (reach) x 9,000 50% (sign-up) x 4,500 et ing 3% (conversion to paid) 135 ark s! M op St Most companies just Lay & Pray
- 18. Back of the Napkin Math - Is Freemium even possible in our market? Addressable Market x Reach % x Sign-up % x 3% = Potential Paying Customers from Freemium Health Clubs in the US x 30,000 ro ng 30% (reach) x 9,000 W rs Use 50% (sign-up) x 4,500 3% (conversion to paid) 135 Beware False Traction!
- 19. The Wrong Kind of Traction http://www.accesshealth.com.au
- 20. “The long and the short of it is that we got a ton of Freemium users, but they were mostly not customer prospects.” - Bob Warfield http://smoothspan.wordpress.com/2010/03/25/freemiums-for-saas/ Attract the RIGHT KIND of users
- 21. Where does Freemium work? Wide-Band Horizontal (HCM, ERP) Narrow-Band Horizontal (Box.net, Yammer, Xobni) Vertical Specific - Wide or Narrow
- 22. Where does Freemium work? Wide-Band Horizontal (HCM, ERP) Narrow-Band Horizontal (Box.net, Yammer, Xobni) Vertical Specific - Wide or Narrow That’s why they’re here & not the other types
- 23. Freemium Methods that Work? Alternative Land & Product Expand Strategy
- 24. The best idea: Solve a real business problem & charge money for it
- 25. New Pricing & Revenue Modeling Programs coming in April
- 26. Contact Info Lincoln Murphy http://sixteenventures.com lincoln@sixteenventures.com @lincolnmurphy (972) 200-9317