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The New Digital Age: Reshaping the Future of People, Nations and Business Hardcover – Deckle Edge, April 23, 2013

3.9 3.9 out of 5 stars 434 ratings

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In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected—a world full of challenges and benefits that are ours to meet and to harness.

Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton. With their combined knowledge and experiences, the authors are uniquely positioned to take on some of the toughest questions about our future: Who will be more powerful in the future, the citizen or the state? Will technology make terrorism easier or harder to carry out? What is the relationship between privacy and security, and how much will we have to give up to be part of the new digital age?

In this groundbreaking book, Schmidt and Cohen combine observation and insight to outline the promise and peril awaiting us in the coming decades. At once pragmatic and inspirational, this is a forward-thinking account of where our world is headed and what this means for people, states and businesses.

With the confidence and clarity of visionaries, Schmidt and Cohen illustrate just how much we have to look forward to—and beware of—as the greatest information and technology revolution in human history continues to evolve. On individual, community and state levels, across every geographical and socioeconomic spectrum, they reveal the dramatic developments—good and bad—that will transform both our everyday lives and our understanding of self and society, as technology advances and our virtual identities become more and more fundamentally real.

As Schmidt and Cohen’s nuanced vision of the near future unfolds, an urban professional takes his driverless car to work, attends meetings via hologram and dispenses housekeeping robots by voice; a Congolese fisherwoman uses her smart phone to monitor market demand and coordinate sales (saving on costly refrigeration and preventing overfishing); the potential arises for “virtual statehood” and “Internet asylum” to liberate political dissidents and oppressed minorities, but also for tech-savvy autocracies (and perhaps democracies) to exploit their citizens’ mobile devices for ever more ubiquitous surveillance. Along the way, we meet a cadre of international figures—including Julian Assange—who explain their own visions of our technology-saturated future.

Inspiring, provocative and absorbing,
The New Digital Age is a brilliant analysis of how our hyper-connected world will soon look, from two of our most prescient and informed public thinkers.

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Editorial Reviews

From Booklist

If prominence correlates with the attention paid to a prognosticator, there will be great interest in the outlook for the Internet, according to Google executive Schmidt. With Cohen, Schmidt addresses incipient trends in an individual’s engagement with the Internet to introduce his main subject, how nation-states and businesses will capitalize or cope with the velocity, connectivity, and mutation of the Internet. In the authors’ analysis, governments and companies face in the virtual world, as they have in the physical world, an intelligence challenge. Referencing Internet incidents galore, they warn of a perpetual “code war” between attackers and defenders and expand upon this type of conflict within authoritarian and democratic states. Citing the Arab Spring as an example, Schmidt and Cohen predict that its online propagation presages an easier initiation of future revolutions, which nevertheless face uncertain outcomes when they encounter, as they eventually must, the material powers of a state. Peering forward to the Internet’s influence on international affairs, this work of futurology combines optimism and pessimism in an informed and levelheaded presentation. --Gilbert Taylor

Review

The New Digital Age is a considered work…It shifts the debate about technology, elevating it from mundane arguments about the utility of dating apps to the wider issues of how technology interacts with power.”
The Economist

“This is the most important—and fascinating—book yet written about how the digital age will affect our world. With vivid examples and brilliant analysis, it shows how the internet and other communications technologies will empower individuals and transform the way nations and businesses operate. How will different societies make tradeoffs involving privacy, freedom, control, security, and the relationship between the physical and virtual worlds? This realistic but deeply optimistic book provides the guideposts. It’s both profoundly wise and wondrously readable.”
-Walter Isaacson, author of
Steve Jobs
 
 “Every day, technological innovations are giving people around the world new opportunities to shape their own destinies. In this fascinating book, Eric Schmidt and Jared Cohen draw upon their unique experiences to show us a future of rising incomes, growing participation, and a genuine sense of community—
if we make the right choices today.”
-Bill Clinton
 
“Eric Schmidt and Jared Cohen have produced a searching meditation on technology and world order. Even those who disagree with some of their conclusions will learn much from this thought-provoking volume.”
-Henry A. Kissinger
 
“This is the book I have been waiting for: a concise and persuasive description of technology’s impact on war, peace, freedom, and diplomacy.
The New Digital Age is a guide to the future written by two experts who possess a profound understanding of humanity’s altered prospects in a wireless world. There are insights on every page and surprising conclusions (and questions) in every chapter. For experts and casual readers alike, Eric Schmidt and Jared Cohen have produced an indispensable book.”
-Former U.S. secretary of state Madeleine Albright 
 
“Jared Cohen and Eric Schmidt have written a brilliant book that should be required reading for anyone who wishes to understand the huge ramifications of the Age of Google not only for our lifestyles but, more importantly, for our privacy, our democracy and our security. If you already know about the law of photonics, data remanence, Stuxnet, Flame, DDoS attacks and CRASH (the Clean-Slate Design of Resilient, Adaptive, Secure Hosts) then you can probably skip it. If, like me, this is all news to you, you had better download
The New Digital Age today. The 'technoptimistic' case will never be more smartly argued.”
-Niall Ferguson, author of
Civilization: The West and the Rest

The New Digital Age is must-reading for anyone who wants to truly understand the depths of the digital revolution. Combining the skills of a social scientist and a computer scientist, Schmidt and Cohen blend the technical and the human, the scientific and the political, in ways I rarely saw while in government. They challenge the reader’s imagination on almost every page.”
-General Michael Hayden, former director of the CIA
 
 “This is a book that describes a technological revolution in the making. How we navigate it is a challenge for countries, communities and citizens. There are no two people better equipped to explain what it means than Eric Schmidt and Jared Cohen.”
-Tony Blair
 
“Few people in the world are doing more to imagine—and build—the new digital age than Eric Schmidt and Jared Cohen. With this book, they are looking into their crystal ball and inviting the world to peek in.”
-Michael R. Bloomberg
 
“Eric Schmidt and Jared Cohen’s thoughtful, well-researched work elucidates the staggering impact of technology on our daily lives, as well as what surprising and incredible developments the future may hold. Readers might be left with more questions than answers, but that’s the idea—we are at our best when we ask ‘What’s next?’”
-Elon Musk, cofounder of Tesla Motors and PayPal

The New Digital Age offers an intriguing fusion of ideas and insights about how the virtual world is intersecting with the ‘Westphalian order.’ It seeks a balance between the discontinuities of technologists’ ‘revolutions’ and the traditionalism of internationalists’ study of states, power, and behavior. The authors explain that technology is not a panacea, yet the uses of technology can make a world of difference. This book should launch a valuable debate about the practical implications of this new connectivity for citizens and policy makers, societies and governments.”
-Robert B. Zoellick, former president of the World Bank Group

“We have long needed an incisive study of how the ever-evolving world of technology leaves almost no aspect of life unchanged. We have it in
The New Digital Age. Eric Schmidt and Jared Cohen offer a rigorous approach to decoding what the future holds in a story that is as well written and entertaining as it is important.”  
-General Brent Scowcroft, former National Security Advisor

“At last, a brilliant guide book for the next century—what the future holds for entrepreneurs, revolutionaries, politicians, and ordinary citizens alike. Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives. This book is the most insightful exploration of our future world I’ve ever read, and once I started reading I was simply unable to put it down.”
-Sir Richard Branson, founder and chairman, Virgin Group
 
“This brilliant book will make you re-examine your concepts of the digital age, the way the world works, what lies ahead, and what all this means for you, your family and your community. A must read.”
 —Mohamed El-Erian, chair, President Obama’s Global Development Council

“This work of futurology combines optimism and pessimism in an informed and level-headed presentation.”
Booklist

“Ambitious [and] fascinating . . . [this] book is filled with tantalizing examples of futuristic goods and services.”
Anna Kuchment, Scientific American
 
“[Schmidt and Cohen] encapsulate a vast sweep of ideas, including personal citizenship online and off, censorship of electronic information as national policy, and even what future revolutions will look like in years to come . . . A thoughtful and well-balanced prognostication of what lies ahead.”
Kirkus Reviews

Product details

  • Publisher ‏ : ‎ Knopf; 1st edition (April 23, 2013)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 0307957136
  • ISBN-13 ‏ : ‎ 978-0307957139
  • Item Weight ‏ : ‎ 1.4 pounds
  • Dimensions ‏ : ‎ 6.5 x 1.18 x 9.51 inches
  • Customer Reviews:
    3.9 3.9 out of 5 stars 434 ratings

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Customer reviews

3.9 out of 5 stars
434 global ratings

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Customers say

Customers find the book insightful and thought-provoking. They appreciate its value for time and consider it a must-read for those in the digital realm. The views are described as excellent and optimistic. However, some readers feel the book is not worth reading. Opinions differ on the pacing and scariness level.

AI-generated from the text of customer reviews

78 customers mention "Insight"67 positive11 negative

Customers find the book insightful and thought-provoking. They appreciate the thoughtful perspective into our future that intertwines multiple facets of life. The research is impressive and the attention to detail is appreciated.

"...Soothing and sagacious, no wonder so many famous world shakers and shapers have bestowed advanced praise on the kind of volume by skilled teams..." Read more

"...I liked the book because it was well-written and thought provoking. The style is not popular, nor is it academic, but rather somewhere inbetween...." Read more

"...move is about -- I get that, but a good read that broadens our understanding of the future, sprinkled with some bling-bling, particularly, when..." Read more

"...macro and micro view and it is an experienced and thoughtful peep into our collective future...." Read more

53 customers mention "Value for time"53 positive0 negative

Customers find the book interesting and worth their time. They appreciate the concise writing style and the well-respected authors' knowledge in the field. The book provides good quality for the price, with a wonderful first chapter that introduces futuristic ideas.

"...Schmidt and Cohen are imminently reasonable and readable in this compendium of what's up and coming up in the digital diplomatic age...." Read more

"...like to guess what Google's next move is about -- I get that, but a good read that broadens our understanding of the future, sprinkled with some..." Read more

"...Are these the people we are putting our futures in? The book is essential reading if only because it gives a rare look into the minds and thoughts..." Read more

"...as a major part of your life then you will perhaps find this book useful and entertaining...." Read more

23 customers mention "Digital age"17 positive6 negative

Customers find the book insightful and a must-read for digital enthusiasts. They appreciate the authors' understanding of technology and connectivity. The book provides a new vision of the future of technology and is thought-provoking for all readers, not just tech geeks.

"This book is a little too glib and cheerleader-ish. Technology is wonderful and undoubtedly the hope of the world, but I don't think its proper..." Read more

"...this is a must read for not just tech geeks but all of us" Read more

"...The content is very general and overly optimistic. I find that it is also overly technologically deterministic...." Read more

"There is many benefits for technology and progress. Yet everything has its two sides...." Read more

3 customers mention "Capturing quality"3 positive0 negative

Customers find the opinions of Eric capturing. They find the views excellent and optimistic.

"Some of the views are excellent but if you are a regular reader of newspaper you may not find it very revealing.." Read more

"The opinion of Eric is very capturing. Wow, a singularity is behind our home. if is true, we can find out in next ten years" Read more

"Very optomistic..." Read more

44 customers mention "Pacing"23 positive21 negative

Customers have different views on the pacing of the book. Some find it well-written and insightful, with a progressive mindset. Others feel the reading experience is tedious with rambling writing and repetitive phrases. Overall, opinions are mixed on the pacing and readability.

"...Schmidt and Cohen are imminently reasonable and readable in this compendium of what's up and coming up in the digital diplomatic age...." Read more

"...My only criticism of the book is that it becomes a bit repetitive...." Read more

"...I liked the book because it was well-written and thought provoking. The style is not popular, nor is it academic, but rather somewhere inbetween...." Read more

"...Also the writing is choppy and uneven, with the first half of the book chock full of ideas And the second half more diluted...." Read more

10 customers mention "Scariness level"6 positive4 negative

Customers have different views on the book's scariness level. Some find it revealing and frightening, with an interesting perspective on our future. Others find it unsettling and lacking depth.

"...It is not a book of doom and gloom on the contrary the authors point out the very fabric of human nature is to achieve greatness and prosperity,..." Read more

"...I found the book fascinating, but terrifying. He spent considerable time discussing the potential for cybercrime and cyberterrorism...." Read more

"...It mixes the good with the bad and makes a lot of interesting points...." Read more

"I found this book to be both inspiring and a terrifying all at once. Overall I very much enjoyed it...." Read more

22 customers mention "Value for money"0 positive22 negative

Customers find the book unengaging and lacking value for money. They say it's not worth reading, boring, and insignificant. The editorial content lacks substance and is naive, with minimal educational value.

"...The style is not popular, nor is it academic, but rather somewhere inbetween. Moreover, the reading level approaches that of the academic...." Read more

"...To put it somewhat differently, this book does not engage the reader in the 'how to' aspect of these changes and is instead forcefully conclusory:..." Read more

"...Not worth your time, regrettably, as the authors pedigree leads you to expect more." Read more

"...may be a book of interest, but for a simple individual, this book was too meaty and carried on too long of what danger lurks...." Read more

Top reviews from the United States

  • Reviewed in the United States on April 23, 2013
    Five stars for a book which amply demonstrates what two master promoters believe is good and bad for wedding business and government. They claim it is based on a report the two made to Secretary of State Hilary Clinton. Flattering high officials with private briefings has long been a lucrative industry. Commingling and whispering at Bilderberg, Aspen, Davos, Council on Foreign Relations, TED, secret global jaunts on private and official jets; seducing publishers, journalists, scholars and domesticated dissidents with tete-a-tetes at CIA HQ and White House, Georgetown, Back Bay and Foggy Bottom, Beijing, Hong Kong, Paris, London -- never forgetting Bohemian Grove sweat lodging -- this book delivers what every striver needs to carefully study for upward mobility. Buy this book, or grab it for free on Torrent.

    Expected preach: Google, Facebook, Amazon, and Apple are golden calved deity of the new digital age. The four horsemen's technological prowess will lead to political emancipation, healthiness, congeniality, mutual understanding, and, happily, huge profits for the manufacturerers of ubiquitous personal devices capable of spying on every user on earth to collect marketing data required to keep supply pipelines near bursting.

    In the late 1990s a remarkable study was published titled "An Appraisal of the Technology of Political Control" (search Google! or grab it on Cryptome.org), later greatly expanded by the European Parliament. It described the vast array of technological means to suppress and control the populace -- everywhere. Schimdt's and Cohen's survey could be seen as an update without the harsh criticism of the earlier work.

    Schmidt and Cohen are imminently reasonable and readable in this compendium of what's up and coming up in the digital diplomatic age. Soothing and sagacious, no wonder so many famous world shakers and shapers have bestowed advanced praise on the kind of volume by skilled teams always hired to research, draft and publicize musings and ponderings of what the world needs -- as if "world" was not a curse word. In this instance it is digital technology infusing "people-empowering" diplomacy which may counter the rise of every more murderous war technology and forever treacherous self-interested diplomacy.

    Schmidt the computer geek and Cohen the policy wonk combine the two worlds they posit, the virtual and the physical, topped with the prestigious cream of being somebody notable. The virtual bloodless, newly born and future oriented, to affirm TED, the physical all too bloody, venerable and compelled to fight every war ever again to affirm Malthus.

    There is nothing in the volume that is new to an scarred addict of the Internet, instead another a blessing of the digital doped diplomacy as healthy exercise and diet for what they term "the upper band" of well-to-do marketing junk to the under band.

    Evgeny Mozorov will hand their balls to them for inexorable digital and diplomatic optimism. Next up: Op-Eds, Friedman and TED.

    While national security ruses, lies, spying and propagandizing will continue to push junk technology in the new digital age to disempower taxpayers and consumers and dismember targets.
    10 people found this helpful
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  • Reviewed in the United States on March 31, 2014
    A couple of family members became interested in this book after the authors appeared on the Glenn Beck program. So the book was purchased, and I became the first in the family to read it. I liked the book because it was well-written and thought provoking. The style is not popular, nor is it academic, but rather somewhere inbetween. Moreover, the reading level approaches that of the academic. Perhaps it is inevitable, given the subject matter. But if you are considering the book, do not let this keep you from buying it. Yes, it may take you a little longer than normal to read it, but you will be glad you did.

    I was apprehensive prior to reading the book. I thought it would be so full of Google geekspeak that it would be beyond my comprehension. To be honest, the book does have a bit of jargon in it; yet that is not the point of the book and should not deter most readers. Nearly all the industry vocabularly may be understood from the context. For those few terms that differ from the norm one may, well, google them. :-)

    The book is divided into broad chapters by what might be termed policy concerns. Then the chapters are divided into narrower sub-concerns. This lends the reading to take place in medium-sized sections, with time to briefly put down the book and think between.

    If you want to know what the leaders of Google (and for that matter, Facebook, Yahoo, and others) believe about the direction of our world and the ways technology will impact those directions, this is the book for you. Perhaps, like nearly all futurist books, not all of their predictions will happen exactly as prognosticated; yet the possibilities will inspire the reader.
    One person found this helpful
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  • Reviewed in the United States on April 29, 2013
    This is an easily accessible tale for the uninitiated about all of the core businesses that Google engages in and will continue to do so. Yes, having Eric Schmidt as the author means that every topic will inevitably connect in some fashion to something that Google does.

    My biggest critique is that the book is simultaneously too cursory and too granular. The great bulk of the content focuses on (i) government censorship/information control (ii) the developing world and (iii) warfare, cyber and physical. (There is also a token chapter about how Google is going to make our every day lives oh-so-science-fictiony full of shiny gadgets) Granted these three are really big themes, but so much so that it almost seems that each deserves a more in depth treatment than is afforded here. Somewhat schizophrenically, at other times the book seems to miss the forest for the trees: For all the talk about autocracies, terrorism, and warfare there is no mention of the Western countries' demographic shifts, cultural diaspora; health care and aging; world wide economic troubles; energy production; pollution, etc. Kinda seems like those matter more in the grand scheme of things.

    So the overarching theme about the future here seems to be is that 'things will work themselves out', one way or another thanks to new technology. But the author does a terrible job of intelligently introducing the reader to any of the 'on the ground complexities' involved in each matter. (Would it kill to have a brief discussion of the current state of the art in cryptography and why it's really important?) To put it somewhat differently, this book does not engage the reader in the 'how to' aspect of these changes and is instead forcefully conclusory: repeatedly the author uses terms like '[so and so] will happen this way' or '[so and so] will not happen and instead [this other thing will]' without laying out all the facts. The conclusions may be valid, but evidence based arguments tend to be a more interesting read. A few specific examples: (i) No more "Spring" movements; (ii) 'Balkanization of the web'; (iii) The NGO Bubble will burst.

    i) Regarding revolutions: it would be nice to read more about the technical details of each such revolution, the specific tech involved, why some worked and why some didn't, the concrete lessons learned and what that means going forward (in terms of tech) for budding resistance movements, rather than just do a big fly over to basically (and quite unexpectedly) conclude 'Arabs are a homogenous group more likely to revolt if one country revolts so don't expect the same "Spring" movements in Latin America or Asia'.

    ii) Regarding balkanized internet (e.g. Iranian-only internet): it would be nice to discuss the technical difficulties of doing so and the poorly understood world of sea-cable lines, satellite points of contact, etc., rather than just say 'this may happen'. Or how about the economic ramifications for doing so?

    iii) The NGO Bubble- wow that's really interesting. How about some figures, numbers, factors that affect long term success, you know metrics, that thing that Google does a lot.

    *These are just three examples I remembered at this moment. There are more; they are meant to be illustrative, not determinative.

    Moreover, at times the personal bias comes through all too clear for this to be any type of academic work, which is completely unnecessary given the subject matter. I understand that as a public figure Mr. Schmidt must protect his reputation (as he spends a chapter on it) but some of the editorial content was just fluff without substance. At other times the neutral tone borders on the absurd: sure Saudi repression of women is perfectly normal. So here too it seems that corporate PR folk were very insistent that Mr. Schmidt not offend certain political figures.

    Lastly, there is no discussion of the social evolution of either the Western world or the developing world. For all the talk of a 'personal web' and 'social internet' the book does not do a good job of exploring the changing psychology and social norms that is brought about by new technology. Again, here it feels like the author is purposefully avoiding discussing any potentially controversial social policies or norms.

    So the takeaway is this- it's on okay read for a boring day but I expected more from someone who is supposed to have his finger on the pulse of technology.

    TLDR: the book basically argues that mobile phones are awesome and will make everything awesomer; governments will find new ways to ensure that they know more about you than you do about them or yourself; corporations will continue to be corporations, but meaner and leaner; the developing world is a mess but mobile phones will fix everything; and we're gonna have more robots, mostly for killing.
    16 people found this helpful
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Top reviews from other countries

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  • Luis Zavala
    1.0 out of 5 stars El empastado y el corte de las hojas horrible!
    Reviewed in Mexico on October 23, 2024
    Más alla de opinar sobre el contenido del libro, mi queja es sobre la impresión de libro y el como llegó en el paquete.

    Primero que nada el libro llegó sin película de protección alguna ni en el producto como tampoco la caja. Lo cual no seria tanto el problema si tan solo la caja en que se entregó estuviera en buena forma, lo cual no fue el caso porque hasta cayendose en pedazos esta la caja de Amazon y casi se pierde la hoja con información del paquete.

    Desgraciadamente, no es la primera vez que compró un libro de pasta dura en Amazon y parece que te venden un libro de segunda mano (o peor), con las hojas maltratadas y la cubierta desgastada (como se nota en la foto) y, peor aún, que parece que ni siquiera pueden cortar o pegar de manera uniforme las páginas del libro. Volviendose no solo fea su presentación sino incluso puede llegar a maltratar más el libro de lo que ya esta.

    Ya en este punto te repiensas comprar un libro en Amazon aunque este en rebaja, cuando al final del día tienes que devolverlo porque te entregan cosas de mala calidad.
    Customer image
    Luis Zavala
    1.0 out of 5 stars
    El empastado y el corte de las hojas horrible!

    Reviewed in Mexico on October 23, 2024
    Más alla de opinar sobre el contenido del libro, mi queja es sobre la impresión de libro y el como llegó en el paquete.

    Primero que nada el libro llegó sin película de protección alguna ni en el producto como tampoco la caja. Lo cual no seria tanto el problema si tan solo la caja en que se entregó estuviera en buena forma, lo cual no fue el caso porque hasta cayendose en pedazos esta la caja de Amazon y casi se pierde la hoja con información del paquete.

    Desgraciadamente, no es la primera vez que compró un libro de pasta dura en Amazon y parece que te venden un libro de segunda mano (o peor), con las hojas maltratadas y la cubierta desgastada (como se nota en la foto) y, peor aún, que parece que ni siquiera pueden cortar o pegar de manera uniforme las páginas del libro. Volviendose no solo fea su presentación sino incluso puede llegar a maltratar más el libro de lo que ya esta.

    Ya en este punto te repiensas comprar un libro en Amazon aunque este en rebaja, cuando al final del día tienes que devolverlo porque te entregan cosas de mala calidad.
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  • Cliente Amazon
    5.0 out of 5 stars previu a queda da Dilma e disse que a Interner é uma coisa que o homem inventou e não sabe o que é
    Reviewed in Brazil on October 13, 2019
    Imperdível. Eu o li em maio de 2013. Hoje não tem o mesmo impacto. Mas, vale a pena ler, quem não leu.
  • bissan hazem
    5.0 out of 5 stars imagination turn into reality
    Reviewed in Canada on December 22, 2016
    I enjoy this book, and I even gave a copy to a friend of mine. If you are looking for imagination turn into reality, read this book.
  • shahrukh
    5.0 out of 5 stars Five Stars
    Reviewed in India on November 13, 2015
    Excellent book. Gives all insight into the digital world.
  • Amazon Customer
    5.0 out of 5 stars Tempestivo e preciso
    Reviewed in Italy on December 13, 2013
    Il libro che ho richiesto è stato spedito nei tempi e modi previsti, e il prodotto era in ottime condizioni