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Tuesday, 13 April 2010 09:40

Pizza Hut iPhone app is hot on the menu

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Pizza Hut has announced its new Australian iPhone app is a hit with 70,000 downloads in its first 30 days. That's amore.
'The cutting edge augmented reality function and the easy-to-order functionality of the app have generated fantastic interest and great reviews - it has tracked well above our expectations,' said Pizza Hut Australia Marketing Director Valerie Kubizniak.

The augmented reality function or 'GPS Store Finder' provides iPhone 3Gs users with the ability to find their nearest Pizza Hut store by utilising GPS technology. People hold up their iPhone 3Gs, the camera opens and the screen shows not only what is in front of the user, but small tabs highlighting the direction and distance of Pizza Hut locations nearby.

Pizza Hut has also announced that it is looking to further enhance the new app and "continue to provide a fun and user-friendly experience for their customers with additional features such as the ability to customize pizzas plus exclusive deals for iPhone app users."

The app can be viewed at https://www.pizzahut.com.au/iphone and downloaded from the iTunes store.

In addition, Pizza Hut will launch its 3G mobile ordering this month which provides existing customers with an easy way to order their favourite meals on the go.

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